So You Want To Make a Video …

February 2, 2018

GK Visual has been producing videos of varying subject, style, and length for a wide array of clients for more than 13 years. We love visual storytelling. It’s at the core of what we do, and we’re grateful for the opportunity to share so many wonderful stories over the years.

Through those projects, we’ve honed in on some best practices for working with clients to provide the best experience possible and creating the video that you want.

Identify Your Message and Your Audience

What is the story you want to tell? Who will be watching the video? What kind of impact do you hope to achieve for the viewer?

You can have a killer video, but without a clear message directed at a specific audience, it won’t be effective. Even a rough concept or idea that you want to express will go a long way in helping us tell your story to desired viewers.

Do Some Homework

Our creative team has come up with a lot of great ideas over the years, and we love to brainstorm with our clients.

To make this most effective, we like to suggest clients take some time to dig through YouTube or Vimeo, and send us samples of what you like.

  • What don’t you like?
  • What have your videos looked like in the past?
  • What do you want to change or keep?


We pride ourselves on meeting or exceeding deadlines, but to do so, we’ll need all the necessary information and assets to complete the project. That includes, but is not limited to, updated logo files, relevant images, branding content including fonts and colors. Is there a style guide we should be following? It never hurts to send more than you think we may ever need, and it helps us get a sense of your company’s identity.

Construct Your Criticism

Working through the revision stages of video creation can be daunting for both parties, but our team wants to produce the best product for you! When you review a draft of a video, it’s helpful to pick out both what does and doesn’t work for you.

If, for example, you don’t feel the music matches the tone you’re seeking, identifying descriptors for a replacement makes finding new music much easier — Do you want something with higher-energy? Are you looking to build drama? You hate guitar, but love piano? Insights like this will help us select a new track that is better suited for your project — much more quickly.

Trust Us

Armed with footage, your assets, and deadline, it’s time to get to work! We’ll always be upfront about turnaround time, and we welcome you to participate in the editing process. We love telling your story, and we’re grateful for the opportunity to help share it.

As always, if you have questions along the way, let us know!